Privacy Policy
Woofio Privacy Policy
Last Updated: August 2026
At Woofio, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit our website, place an order, create an account, enrol in a subscription, contact customer support or otherwise interact with Woofio.
By using our website or purchasing our products, you acknowledge that you have read this Privacy Policy.
Information We Collect
Information You Provide
When you place an order, create an account, subscribe or contact us, we may collect:
• Name
• Billing address
• Shipping address
• Email address
• Phone number
• Order history
• Subscription information
• Customer support communications
• Any additional information you choose to provide
Payment Information
Payments are processed by third party payment providers.
We may receive limited payment information, including:
• Payment method
• Billing status
• Payment authorisation status
• Transaction information
• The last four digits of your payment card
We do not generally store your complete payment card details ourselves.
Account & Subscription Information
If you create an account or purchase a subscription, we may collect:
• Login and account information
• Subscription preferences
• Recurring billing dates
• Selected weight plan
• Recurring order quantity
• Shipment history
• Account activity
• Subscription changes, pauses or cancellations
Woofio subscriptions renew every 30 days until cancelled.
Automatically Collected Information
When you use our website, we and our service providers may automatically collect:
• IP address
• Device type
• Browser type
• Operating system
• Pages visited
• Website activity
• Shopping cart and checkout activity
• Purchase activity
• Cookies and similar technologies
• Analytics information
• Advertising attribution information
How We Use Your Information
We may use your information to:
• Process and deliver orders
• Manage subscriptions and recurring orders
• Process payments and refunds
• Provide customer support
• Detect fraud and unauthorised activity
• Investigate payment disputes and chargebacks
• Send order confirmations and shipping updates
• Send subscription and billing communications
• Improve our website and customer experience
• Personalise advertising and marketing where permitted
• Measure website and advertising performance
• Comply with legal obligations
Cookies & Tracking Technologies
We and our service providers may use cookies, pixels, tags and similar technologies to:
• Operate our website
• Remember your preferences
• Maintain cart and checkout functionality
• Improve website performance
• Analyse website traffic
• Measure advertising effectiveness
• Personalise your shopping experience
• Deliver relevant advertising where permitted
You may manage cookies through your browser settings, device settings or the consent management tools available on our website where applicable.
Disabling certain cookies may affect website functionality.
Marketing Communications
Where permitted under applicable Australian law, we may send marketing communications including:
• Product updates
• Educational content
• Special offers
• Promotions
• Subscription related marketing
Where consent is required, we will obtain it before sending marketing communications.
You may unsubscribe at any time by:
• Clicking the unsubscribe link in our emails
• Following the opt out instructions included in SMS messages
• Contacting us at info@trywoofio.com
Even if you opt out of marketing, we may still send transactional communications relating to your orders, payments, subscriptions or account.
Subscription & Recurring Billing Information
If you enrol in a Woofio subscription, we process information necessary to administer your subscription and recurring orders.
This may include:
• Subscription status
• Selected weight plan
• Recurring billing dates
• Recurring price and product quantity
• Payment tokens managed by our payment providers
• Recurring order history
• Shipment history
• Account changes
• Pauses and cancellations
• Customer support communications relating to your subscription
Woofio subscriptions automatically renew every 30 days until cancelled, including subscriptions purchased through a 90 Day Plan.
The initial order may contain promotional products, gifts or other benefits that are not included with recurring orders. We may retain information about the initial promotional offer and subsequent recurring order structure to correctly administer your subscription.
We may use subscription and transaction information to administer recurring payments, fulfil recurring orders, provide customer support, investigate payment disputes and prevent fraud or abuse.
Full payment card information is generally handled by our payment providers rather than stored directly by Woofio.
Customer Support
If you contact Woofio by email, contact form, social media or another support channel, we may retain those communications where reasonably necessary for:
• Customer support
• Managing your order or subscription
• Quality assurance
• Fraud prevention
• Resolving disputes
• Enforcing our policies
Reviews & User Content
If you submit reviews, testimonials, photographs, videos, comments or similar content, we may process and use that information in accordance with our Terms and applicable law.
Content you choose to submit for publication may become publicly visible.
Please avoid submitting information you do not want publicly displayed.
How We Disclose Personal Information
We may disclose personal information to service providers where reasonably necessary to operate our business and provide our services.
These may include:
• Payment processors
• Shipping and fulfilment partners
• Subscription management providers
• Ecommerce platforms
• Customer support platforms
• Email and SMS providers
• Fraud prevention services
• Analytics providers
• Advertising partners
• Cloud hosting and IT providers
We may also disclose personal information where required or permitted by law, to protect our legal rights, investigate fraud or as part of a merger, acquisition, restructuring or sale of business assets.
Advertising & Analytics Partners
Subject to applicable privacy requirements, we may disclose certain identifiers, website activity, transaction information and marketing engagement information to advertising, analytics and social media providers.
This may be used to measure advertising effectiveness, understand customer behaviour and provide more relevant advertising.
Data Retention
We retain personal information only for as long as reasonably necessary to:
• Fulfil orders
• Manage subscriptions
• Provide customer support
• Maintain accounting and transaction records
• Meet legal obligations
• Resolve disputes
• Prevent fraud and payment abuse
• Establish, exercise or defend legal claims
When personal information is no longer required, we will take reasonable steps to destroy or de identify it where required by applicable law.
Data Security
We take reasonable administrative, technical and organisational measures to protect personal information against misuse, interference, loss, unauthorised access, modification and disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
International Disclosure & Data Processing
Some of our service providers may operate or process personal information outside Australia.
Personal information may therefore be disclosed to or processed by recipients located overseas.
We take reasonable steps to work with reputable service providers and protect personal information in accordance with applicable Australian privacy requirements.
Children's Privacy
Woofio products are intended for adults purchasing products for their pets.
Our website is not directed towards children, and we do not knowingly collect personal information from children where we do not have an appropriate lawful basis to do so.
If you believe a child has provided personal information to us inappropriately, please contact:
Your Privacy Rights
Depending on applicable Australian privacy law and your circumstances, you may have rights relating to your personal information, including the ability to:
• Request access to personal information we hold about you
• Request correction of inaccurate or outdated personal information
• Ask questions about how we collect, use or disclose your personal information
• Withdraw consent where applicable
• Opt out of direct marketing
• Make a privacy complaint
To make a request, contact:
We may need to verify your identity before processing certain requests.
Privacy Complaints
If you believe we have not handled your personal information appropriately, please contact us so we can investigate your concern.
Email: info@trywoofio.com
We will review privacy complaints and respond within a reasonable period.
If you are not satisfied with our response, you may have the right to make a complaint to the Office of the Australian Information Commissioner (OAIC).
Third Party Services
Our website may contain links to third party websites, platforms or services.
We are not responsible for the privacy practices or content of those third parties.
When you interact directly with a third party service, their own privacy policies and terms may apply.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal obligations.
Any updated Privacy Policy will be published on our website with the applicable revision date.
Where required by applicable law, we may provide additional notice of material changes.
Contact
If you have questions about this Privacy Policy, how we handle your personal information or wish to make a privacy request or complaint, please contact:
Woofio
Email: info@trywoofio.com